Now I'm no authority on the matter of chicness, but I know it when I see it. And living in Dallas, it's all over the place. And from what I can tell it seems to get better with age. Max Mara is the perfect example of a brand that you can buy a piece now and wear it in 20 years. It's sexy, elegant and classic. I also like that you can find both casual and more dressed-up pieces that all work together cohesively.